Free webinar: focus groups & interviews – surveying

Beyond the Survey: a practical approach to interviews and focus groups   Presenters:  Stephanie Gerding and Brenda Hough

Date:  Tuesday, November 17, 2015 Start Time:        12 Noon Pacific 1PM Mountain 2PM Central 3PM Eastern

  • Do you want a more in-depth understanding of the true needs of your community?
  • Are you interested in learning easy ways to get valuable input and advice from your staff or public by conducting focus groups and interviews?
  • Would like to learn how to communicate the library story using meaningful examples to make your case and get results?

During this one-hour webinar, you will learn the four steps involved in focus groups and interviews. You’ll discover how to clearly define the goal or purpose, how to select participants, and how to successfully conduct the focus group or interviews. We’ll also discuss how to analyze and synthesize the data to create valuable results that you can package and deliver in meaningful and useful ways.

We will show you how to be successful whether conducting interviews and focus groups in-person or online. If you are planning training for your staff, working on a strategic plan, gathering expert knowledge to solve a problem, or gathering stories to influence politicians and decision-makers, this is the webinar for you!

At the end of this one-hour webinar, participants will be able to:

  • Recognize when to conduct focus groups or interviews.
  • Incorporate tips and best practices for planning and conducting successful focus groups and interviews.
  • Analyze and present the data from focus groups and interviews.

This webinar will be of interest to any library staff interested in using focus groups or interviews for the purposes of strategic planning, evaluation, needs assessments, gathering staff input, advocacy, or change management.

For more information and to participate in the November 17, 2015 webinar, go to .


Webinars are free of charge, you can pre-register by clicking on the Register Now button (at the top and bottom of this page). If registering with less than 30 MINUTES from the start of the webinar you can join directly from the thank you page by clicking the Join Now button. If you pre-registered you will receive an email with login link and a reminder email the day before the event.

If you are unable to attend the live event, you can access the archived version the day following the webinar.  Check our archive listing at: